Australian Tourism is expecting that the spending by the tourists from India would touch to AUD 1.9 billion, and it is also expecting that the arrivals of Indian tourists to reach 3,00,000. According to the Australian Forecasting Committee for Tourism, it is expected that around 2,40,000 travelers from India would visit Australia in the year 2015-16, with an increase of 125 over the previous year.
According to the India and Gulf Tourism Australia, Country Manager, Nishant Kashikar, Australian Tourism Department would soon be starting a latest international campaign highlighting on the important competitive advantages of Australia. According to him, they are putting some of the amazing aquatic and costal experiences of Australia on the main stage.
He informed that the pilot program of the e-visa application (E-600) for the Indian travelers had got a motivating response. Presently the facility of E-600 is available with around 85 travel agencies all over India and it is hoped that this facility would be rolled out all over India in one to one and half year.
For the latest campaign, the Australian Tourism and its partners would spend around AUD 40 million for rolling out the campaign over all the key foreign markets. It would reiterate the fact that around 705 of the overseas visitors to Australia for participating in the coastal and aquatic experience as part of their trip.
Around 12 locations and experiences has been selected in partnership with entire 8 State Tourism Organizations (STO) would illustrate the coastal and aquatic experience that are available in Australia.
According to Kashikar, by applying the accurate focus, galvanizing the industry and our STO partners, they believe that this campaign would assist reaffirm their leadership position in this area, driving more visits and spending and ultimately moving them closer to their 2020 aim.
Additionally, the yearly trade activity, India Travel Mission (ITM)which is being held in August, is targeting at bringing together the top selling agents for the Australian Holidays from the travel fraternity of Australia for meeting and forging the valuable business relationships.
Kashikar further explained that the Australian Tourism Department had also organized an international trade event Australian Tourism Exchange (ATE) which is set to be held in Gold Coast from 15th -19th May 2016.