Ireland is witnessing increase in arrivals of travelers from India last year. From the arrivals of the tourists to their revenue spending there has been increase in growth.
India is emerging as a priority market in the Asian continent. The development story for Tourism Department of Ireland has got additional momentum due to rise in flight connectivity through the carriers from Middle East with around 28 flights from India every week.
The British Irish Scheme for market of India and its focusing and branded promotions in the markets of India has reiterated the position of Ireland as a niche tourism experience.
To lure tourists from India, Tourism Department of Ireland is focusing on three main segments of market like Social Energizers, Cultural Curiosity and Great Escapers.
The Chief Executive of Tourism Ireland, Niall Gibbons, on his current visit to India sounded confident about Indian market along with its performance on international platform. Last year proved to be an motivating year for the tourism department as both the income and travelers arrivals has increased.
Gibbons has given all credit to the much focused brand campaigns and promotions, vigorous presence on social media.
He said that India is key market for Ireland. From education to trade ties, the relationship between India and Ireland in trade and tourism is highly motivating.
He also informed that the tourism department has also worked on eye-catching schemes and policies which are tax friendly for producers of films for continuing their trust in Ireland as an attractive film shooting destination.
Ireland is focused to work with Indian trade mixing up with latest markets and continue with their training and education programs and sales missions as that going to work good for the destination.