South Africa is looking at one lakh Indian visitors to its country as it is undertaking many initiatives that include road shows for positioning the country as the ideal destination.
South Africa’s Tourism Department has started here its 13th yearly road show, an interactive program proposed to raise the destination awareness among the travelers who are planning to visit South Africa.
According to Margie Whitehouse, Chief Marketing Officer, South African Tourism, South Africa is looking out for visitors from India to South Africa in this year. The country had 86,000 travelers from India in the year 2014, and around 59000 Indians visited South Africa in the initial nine months of the last year.
She also said that they are confident for achieving the numbers if they maintain the processing time of visa to five working days during the year. She also said that they had always seen an overwhelming reply from Indian commerce and are also excited to view how this road show will contribute to the South African Tourism.
According to her, presently, business and MICE segment form the biggest segment of travelers to South Africa followed by holiday.
According to Hanneli Slabber, Country Head, South African Tourism, they are giving importance to some of the unique offerings like safari, food and adventure for adding the number of Indian visitors. The average length of stay of travelers from India is around 12.9 nights per individual.