Declining Australian dollar, better connectivity by the Indian air carrier and the targeted promotions has facilitated Australia carry on its development trajectory in travelers’ arrivals from India.
According to the Nishant Kashikar, who is the Country Manager for the Indian and Gulf regions from Tourism Australia, Australia had received around 2,26,300 travelers from India for the year which ended in the month of September 2015, which is an augment of 19% when compared to the same period last year.
He also informed that not only Indians are visiting Australia but they spending more as well. The tourist spending outside of India had reached around A$1.1 billion mark in this year’s month of June. Recording a record increase of 34%. The average expenditure by an Indian traveler has been registered at A$5,029.
According to Kashikar, Air India has started the direct flights from Delhi to Melbourne and Sydney which has increased around 93,000 seats on the yearly basis. Tourism Australia is also associate closely with the Airlines of Malaysia and Singapore which had assisted them not only to boost the capacity but also started the strategic charges that attract travel to Australia.
Compared to the last year, the Australian dollar has been reduced by 15%, that has created the journey more inexpensive, integrated campaigns on print, social media, TV along with hosting the TV crews from India has witnessed a good deal triumph in driving tourists towards Australia.
Kashikar also told that, prior this year Tourism Australia has started a program e600 for the e-registering of visa applications. Around 85 agents in the country has this facility. By the next year, our aim is to make sure that every agent from India has got the facility to do this.
Moving forward, the body would be working on five important pillars to motivate travel to Australia. It target is to focus on raising the capacity of the air service between the two nations, making visa easy, creating the attractiveness of Australia as the world class hub for education and creating tourism industry of Australia India ready.
Kashikar said that they are launching a latest universal campaign in January which would focus on the coastal and aquatic experience in Australia and also showcasing the marine and beach life.
