India has lured Tourism Australia’s attention. This is a federal government agency that promotes Australia to the whole world as leisure and business travel destination. Internationally, Australia is ranked in 43rd place for tourist arrivals and stands in 11th position for tourists’ recipients and ranked no.1 for spend for every visitor.
Tourism Australia has aimed to double the number of Indian tourists to Australia and triple their contribution to the economy of Australia by the year 2020.
According to Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, India is among the quick increasing markets for Australian Tourism with its increasing youth population and increasing disposable earning. The youth of India would travel foreign at much younger age.
The priority market of Australian tourism department is Delhi, Maharashtra and Karnataka as they form around 46% of the entire tourists from India visiting Australia.
For luring additional tourists and getting double figure increase in arrivals from India, the Australian Tourism Department is presently promoting on to 25 tv channels. It has collaborated with ten important distribution partners that include online travel agencies and would run the campaigns on digital, print and social media till April 2016.
The Australian Tourism Department had also joined with the national carrier of India for offering some thrilling fares to travelers for the forthcoming holiday season.
During this year, the tourism department of Australia had targeted to get over 2,50,000 arrivals and around AUD 1.25 billion in spend. By the year 2020, it is expected to get to AUD 1.9 billion.
Last year, around 2,30,000 tourists from India had travelled to Australia, with an increase of 18%. Spending for the last year was increased by 34% to AUD 1.1 billion.